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7 steps to align CX-PX from clinical to commercial
Patient-oriented life science organizations aiming to improve customer and patient experiences, should develop consistent end-to-end CX-PX interactions across divisions from clinical into commercial.
Clinical Trials: Patient Engagement (PE) vs Experience (PX)
Life science and healthcare sectors are significantly engaging patients in development and commercial activities. Despite these positive evolutions, patients continue to question what's in for them.
Introducing PX and CX
Since a number of years, management of the customer experience (CX) is a hot topic. According to Fortune Business Insights, the global market size for CX technology is estimated to reach 32 billion USD by 2029 with an annual growth rate of 16%.
Applying Customer Experience (CX) to COVID19 vaccination: Collaborate across silos to design the best experience in a win-win relationship with partners and patients

Previous articles illustrated how to confirm experiences from the customer's and patient's point of view. We explained the requirement for companies to understand their role and impact in the end-to-end eco system before defining their own CX strategies. These concepts were illustrated using CO...